Food and Agricultural Exports

These are expected to top nearly $2 billion by the end of financial year as the range and volume increases.

Social Marketing Insights

Youtube, Facebook and Twitter are banned, replaced by equivalents WeChat, Youku, Renren and Weibo.

Food Quality important

Research presents true consumer distrust in the local Chinese market, especially in the area of food.

Big On-line Numbers

There are over 500 million on-line users in China.

S.A. On The Menu

‘Premium Food and Wine from our Clean Environment’ is one of the S.A. Government’s seven key strategic priorities.

A Niche Opportunity

Chinese consumers are very interested in niche products not found or available from local their local market.

On-line Retail Sales

Austrade estimates that 5-10% of retail food is sold on-line, the most popular being snack foods, milk, infant nutrition and health foods.

Food and Beverage Spend Soars

The overall Chinese consumer expenditure for food and beverage products is expected to reach US$976 billion in 2016.

Huge On-line Spend

Multi–national companies are offshoring to China with some spending up to 70% of their marketing budget on-line.